PART 3: Creating a Campaign

How I Reached 9,000 Ideal Visitors Using Only €2 per Day

When building a consulting business, it’s not enough to be an expert —

you also need to be visible to the right people, in the right places, with the right message.

This is how I created a low-cost, high-precision Facebook campaign that drove 9,000 highly relevant visitors to my Lead Magnet and helped fill my pipeline with real opportunities.

Step 1: Choose the Right Platform

Many consultants default to Google or LinkedIn ads. I chose Facebook for one reason: precision and efficiency.

Facebook’s ad platform offers:

Detailed targeting (job titles, company size, behaviors)

Global reach (perfect for a niche offer like mine)

Low cost (even with small budgets)

Google Ads are often more expensive and depend on search intent — but much of that traffic is now absorbed by ChatGPT and other AI tools. Facebook allows you to reach decision-makers where they spend time, not just when they search.

How to Create a Facebook Page for Your Business

Before you can run ads or build trust with potential clients, you need a Facebook business page.

It’s free, simple, and essential for running a professional campaign.

Here’s how to set it up — step by step (on desktop):

  1. Go to the “Pages” section in your Facebook menu and click Create new Page.


  1. Enter your Page name (usually your company name) and choose a category that describes your business.


  1. Write a short bio that explains what your company does, then click Create.


  1. (Optional) Add more details like contact information, location, and opening hours, then click Next.


  1. (Optional) Upload a profile photo and cover image that reflect your brand. You can also edit the call-to-action button (e.g., “Book Now” or “Send Message”), then click Next.


  1. (Optional) Invite friends and contacts to follow your Page to start building visibility. Click Next.


  1. Finally, click Done — your Page is live.

How to Create a Facebook Ad That Drives Website Visitors

Once your Facebook Page is set up, you can start attracting traffic to your website using targeted ads. Here’s how to create your first ad directly from your Facebook Page:

Step-by-Step Guide

  1. Go to your Facebook Page.


  1. At the top of the Page, click Advertise.


  1. Choose Create New Ad.


  1. Select Get more website visitors as your campaign objective.
    (You may need to click “Show all” to see this option.)


  1. Fill in your ad details. Facebook will suggest text, images, and information based on your Page — but you can edit everything.

Key Elements to Set Up

▪️Ad Content

: Write your ad copy and choose a compelling image or video.

▪️Audience

: Choose a recommended audience or create a custom one based on specific interests, demographics, or locations.

▪️Daily Budget

: Either select a suggested amount or set your own custom budget.

▪️Duration

: Pick a pre-set timeframe or enter a custom end date.

▪️Placements

: Decide where your ad should appear — in feeds, stories, or other placements across Facebook and Instagram.

▪️Payment Method

: Review your current payment method. Update it if needed.

Step 2: Define Your Audience — With the Help of AI

Before creating the ad, I used ChatGPT to help me map out my ideal market. I looked at:

Industries: B2B sales, infrastructure, renewables, construction, industrial tech, and international business.

Job roles: CEO, Business Development, Project Manager, Export Manager, Procurement.

Company sizes: Small (10–200), Medium (200–500), Large (500+ employees).

Behaviors: International travelers, B2B buyers, users of market entry services.

I also mapped out target countries where I knew Sweden was a strong strategic partner.

The final list included over 30 countries such as the USA, Germany, Netherlands, Japan, Israel, Canada, and Singapore.

Estimated audience size across all countries: 146 to 172 million people.

Step 3: Create the Campaign

Once the audience was set, I created my Facebook business page and campaign.

Campaign goal: Send traffic to my landing page

Ad type: A 60-second video explaining my offer

Script: Created using ChatGPT

Production: Built with an AI video tool with voice-over in English

The video covered:

A strong hook about market entry challenges

My experience and credibility

A clear solution: AI Jarl + personal support

A call to action: "Visit the site and access your free digital guide"

CTR (click-through rate) ranged from 3% to 36%, depending on region.

Create Marketing Videos from Links or Written Material — in Multiple Languages

If you want to repurpose your content into engaging videos that speak to a global audience, this is one of the fastest and most scalable ways to do it.

I use a tool called Topview

to turn written content — like web pages, articles, or sales materials — into short, professional videos in multiple languages.

How It Works

  1. Choose the Source Material
    Start with a URL, blog post, PDF, or any written content you already have. It could be your Lead Magnet, landing page, case study, or sales email.


  1. Paste into Topview
    The platform analyzes the content and converts it into a dynamic video script — keeping the key messages intact.


  1. Choose Your Language and Style
    I create videos in English, Spanish, French, Italian, Portuguese, Arabic, Hindi, and more — all with natural-sounding AI voices, subtitles, and visuals that match each market.


  1. Customize the Visuals and Voice
    You can adjust tone, layout, voice-over style, background music, and brand elements to fit your audience and message.


  1. Export and Publish
    Once the video looks right, you can download and publish it on your website, social media, ads, or as part of your onboarding or email funnel.

Step 4: Build the Landing Page

The ad directed visitors to a focused landing page, designed to:

Highlight the Lead Magnet and what users would get

Reinforce my credibility with a video message

Create urgency with a 10-minute countdown timer

Address objections via a clear FAQ

Capture leads for the 10-week email course or AI access

It was simple, but intentional — every section had a purpose.

Step 5: Let the Campaign Run

With just €2 per day, the campaign delivered consistent results:

About 100 visitors per day

Roughly 9,000 total visitors over 90 days

Clear insights into what audiences responded best

Total ad spend: under €200.

Budget and Tools Overview

This system gave me visibility, leads, and clarity — without needing an agency, freelancer, or marketing team.

Why This Campaign Worked

My offer was specific, relevant, and valuable to a niche audience

I used AI tools to speed up strategy and production

I kept the message simple, personal, and focused on client pain points

I used Facebook's strengths instead of fighting them

I followed through with automation and education after the click

You've built your entire marketing funnel — but haven’t even started your company yet?

Planning to do international business with VAT?

Key Takeaways from Part 3

Choose the ad platform that matches your goal, not just what’s trendy

Use AI tools to sharpen your audience, message, and ad content just what’s trendy

Simplicity wins — clarity and structure matter more than fancy design

Spend small, learn fast, and scale what works

Your landing page must do one job: convert interest into action